December 4th, 2002
Digital-Word Gets Sporty...
Des Sports choose the Shapeshifter CMS as the basis of their membership and technology platform.
Following lengthy negotiations, and seeing off fierce competition, Digital-Word is delighted to announce that they have been selected as the preferred web-based technology partner for Des Sports Limited.
An agreement has been reached that not only guarantees Digital-Word an escalating, member related income stream but also secures Digital-Word an equity stake in Des Sports Limited and all its future potential.
"We are looking forward to a very profitable partnership," said Eric Hollin, Director of Digital-Word.
Des Sports Limited specialises in providing sports organisations with access to cost effective membership and technology solutions, designed to enhance business processes and maximize profitability. Clubs can take advantage of this platform for a fixed, annual price per member and enjoy the integration of a bespoke membership benefits package and a fully functioning e-commerce platform.
"There has been a sea change within the sport industry over the last year," said Michael Dale, Managing Director. "The cash cows have disappeared and sport businesses are having to maximise profitability from within their own supporter base. We believe that utilising the Shapeshifter CMS platform will enable our clubs to minimise their membership management costs whilst at the same time fully capitalising on the inherent value of the fan equity held within their supporter base."
If you would like to know more about Des Sports or their member benefits packages please contact michael [at] dessports.com.
Last Modified: Sun 07-Dec-2003
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